As long as you are the best.
For example, MySpace was first to market, generating an incredible following and was by all standards a huge success – THE player in what we now know and love as social media. MySpace was purchased by News Corporation and had all the advantages of professional management and financial backing to guide and fuel its continued growth. In effect, the social media market was MySpace’s to lose. And lose it did. To a company called Facebook launched by some college undergrads.
Why? Because while MySpace was an innovator, it wasn’t a leader. MySpace captured a sizeable market share by being first with a great idea – validating the existence of a market – but it failed to capitalize on its first-mover advantage. Instead, Facebook took the lead in truly learning about what customers wanted and adapting its offering, eventually taking the lead in market share.
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