- Disruptive, Breakthrough Innovations.
- Sustaining, High-Value Change.
- Everyday Creativity and Emergent Innovation.
Offerings: These are new products and services that are valued by the customer, like the iPhone.
Platform: A platform is a set of common components, assembly methods, or technologies that are building blocks that can be leveraged with a portfolio of products or services, allowing you to create a set of derivative offerings faster and easier than building them all from scratch.
Solutions: This involves creating a customized, integrated combination of products, services, and information to solve a customer’s problem. This can be an end-to-end solution that simplifies and reduces the logistics of something like procurement and delivery, for example.
Customers: The identification of new customer segments or unmet needs.
Customer Experience: This involves any and all things that a customer feels, hears, sees, and experiences in dealing with your company.
Value Capture: Innovation that discovers untapped revenue streams or expands the ability to capture value from interactions with customers.
Process: This type of innovation concentrates on the internal business activities and improving the efficiency of those processes.
Organization: This is a redesign of organizational structure and a company’s activities, possibly redesigning roles, responsibilities, and incentives of different business units and individuals.
Supply Chain: This involves re-sequencing activities and agents in the sourcing and delivery of goods and services.
Presence: This type of innovation focuses on the creation of new distribution channels or new ways of leveraging existing channels.
Networking: Innovation that concentrates on how products and services are connected to customers and how to improve and use those connections to create competitive advantage.
Brand: Brands communicates a promise to customers, and innovation in this realm involves extending the brand in some way.